WILPF 2017 HLPF Social Media Toolkit: Mobilising awareness and action to make the SDGs work for women and girls in conflict situations

Monday, July 10, 2017
PeaceWomen Consolidated Themes: 
United Nation Theme: 
WILPF, NGO & Advocacy Documents

In 2015, the world’s governments adopted the Sustainable Development Goals (SDGs), a universal agenda committing Member States to meet the needs of the present without compromising the ability of future generations to meet their own needs. The SDGs include 17 goals, including gender equality (Goal 5) and peaceful societies (Goal 16), as well as the means of implementation (Goal 17).

WILPF believes the SDGs can be an important tool for addressing conflict prevention gap and moving from political economies of war to political economies of peace and gender justice. The SDGs should be implemented within a human rights framework that addresses other obligations, including on  disarmament, women’s human rights and the Women, Peace and Security Agenda.

  • This includes shifting the balance of power in the international financial architecture to address systemic issues and create the conditions to respect, protect and fulfill human rights.

  • This requires Member States to recognise their extra-territorial obligations when it comes to supporting the SDG implementation in conflict countries.

  • This demands regulating arms that risk gender-based violence, consistent with both SDG 5 and 16 as well as UNSCR 1325 and the Arms Trade Treaty.

  • This is based on reorienting peace work around local women's experiences and voices for justice and rights.

Goals can only be successful if structural barriers, including gendered inequalities, are addressed for every person everywhere, including in conflict areas.


Therefore, WILPF has put together this guide to mobilise recognition by member states, the UN and the international community of local women’s work and strengthen action that implements the SDGs in a way that works for women in conflict situations. 


What is this campaign about?

Each day, women peace activists and women human rights defenders around the world contribute -  directly and indirectly -  to developing and mobilising local action to ensure sustainable development based on disarmament and women’s meaningful participation, political participation and human rights. Research now shows that gender equality is the number one predictor of peace, and feminist movement building is the number one predictor of policies on reducing violence against women.

However, only 2% of aid on peace and security directly targets gender equality. Further, annual global military expenditure increased approximately 60% from 2000 to 2015, while OECD data indicates funding for women civil society dropped by about half during this time.

Key messages

A universal agenda means SDGs that work for women and girls in conflict. This requires:

  • Women’s meaningful participation: Political and financial support for national, regional and global civil society engagement mechanisms to ensure local women’s meaningful participation for justice with impact (consistent with Rio Principle 10);

  • Extra-territorial accountability: National reporting and action to eliminate SGBV (SDG 5.2) due to arms (16.4) (consistent with the Arms Trade Treaty gender criterion);

  • Peace financing: National reporting on military versus social expenditure (SDG 17.2) and action to #MoveTheMoney from war to gender equality (consistent with Beijing Platform (E2) and Agenda 21 (22.16));

  • Enabling environment: International financial architecture that creates the conditions to respect, protect and fulfill human rights by addressing systemic issues, including gender inequality and arms proliferation.

What will we be doing?

We have developed 17 visuals for you to use on social media to raise awareness: one for each SDG. Each visual highlights some of our many local WILPF and partner actions.

For example:

  • Local action in Nigeria contributes to strengthening women’s political participation and build sustainable communities (SDG11);

  • Local action in Colombia that trains women sexual and gender based violence survivors supports productive activities, job creation and entrepreneurship (SDG8);

  • Local action in Lebanon contributes to repealing controversial and discriminatory laws, ensuring equal justice for all (SDG16).

***Note: Each visual is downloadable in dimensions fitting to Facebook, Twitter and Instagram.


  • All visuals are available here>>
  • Our social media guide for the HLPF 2017 is available in the PDF format below.


When will the action take place?

We will be sharing visuals on WILPF’s social media channels on a daily basis, focusing on what local women are doing to address different SDGs. We invite you to download and re-share these graphics to raise awareness, following the calendar below:

  • July 10: SDG 1 (Poverty) and 11 (Cities)

  • July 11: SDG 2 (Hunger) and 12 (Consumption/Production)

  • July 12: SDG 3 (Health and Well-being) and 13 (Climate Action)

  • July 13: SDG 4 (Education) and 14 (Life below Water)

  • July 14: SDG 5 (Gender Equality)

  • July 15: SDG 6 (Water and Sanitation)

  • July 16: SDG 7 (Affordable and Clean Energy)

  • July 17: SDG 8 (Work and Growth) and 15 (Life on Land)

  • July 18: SDG 9 and 16 (Peace)

  • July 19: SDG 10 and 17 (Partnership/ Means of Implementation)

How to support this campaign?

Download the visuals you wish to share here>>;

Share visuals on your social media channels; and

Tag WILPF and our Women, Peace and Security Programme (Twitter: @WILPF and @Peace_Women; Facebook: @WILPF and @WILPFPeaceWomen; Instagram: @WILPF);

Retweet and Favorite tweets from @Peace_Women and @WILPF;

Interact with @Peace_Women and @WILPF on Twitter;

Share, like and comment on content about the HLPF Campaign on Local Action from WILPF/PeaceWomen on Facebook;

Use hashtags: #WomenLead2030; #MoveTheMoney.


Some sample tweets and facebook posts to get you started:

SDG 5:

Facebook: #Civilsociety organisations like @WILPF know how to enact the Dayton Peace Agreement for the Bosnia and Herzegovina #conflict. Discover how by reading http://bit.ly/2rwqVds #MoveTheMoney #WomenLead2030

Twitter: Read about how #civilsociety organisations think #peace agreements should happen: http://bit.ly/2rwqVds @WILPF #MoveTheMoney #WomenLead2030

Download the infographic here>>



Facebook: #Civilsociety and #feministorganisations like @abaadmena helped abolish the #rape law in #Lebanon. Read how they did it http://bit.ly/2gwazqS #MoveTheMoney #WomenLead2030

Twitter: Read how #feministorganisations helped abolish the #Lebanese #rape law-read how: http://bit.ly/2gwazqS @AbaadMENA #MoveTheMoney #WomenLead2030

Download the infographic here>>



Facebook: Lack of funding for #feministorganisations affects #women and contributes to the #feminisation of poverty and deepening #genderinequalities within #society. Read more here http://bit.ly/2so3uAj #MoveTheMoney #WomenLead2030

Twitter: Read how the lack of #feministorganisations funding affects #womens #participation http://bit.ly/2so3uAj #MoveTheMoney #WomenLead2030

Download the infographic here>>


Facebook and Twitter Profile picture

To promote the WILPF’s HLPF message, we suggest that you use the WILPF and SGDs profile picture graphic available here>> as your profile picture. This would be particularly powerful around the time of the toolkit’s launch from 10-19 July 2017.

Document PDF: 

WILPF and SDGs Social Media Toolkit