The South African 50/50 by 2005 Campaign

The South African 50/50 by 2005 campaign was launched by GAP to achieve an equal representation of women in government, legislatures and political parties by the year 2005. The timing of the campaign could not be more favourable, as South Africa is heading for its third democratic general election in 2004 and local government elections in 2005.

Following the campaign launch, GAP embarked on an intensive awareness raising strategy to introduce the campaign to South Africans and decision-makers in political parties, trade unions and women politicians. This was achieved through a media strategy involving special newsletters on women and leadership, posters, radio advertisements and a moving billboard in the days running up to National Women's Day on the 9th of August.

Early next year, 50/50 partner organisations will host another event aimed at targeting civil society organisations, non-governmental and community-based organisations nationwide to develop joint strategies to take the campaign to every nook and cranny of the country. A roundtable with political parties is also in the pipeline.

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